Key tips for event data capture

Taking part in a trade show provides a valuable opportunity for increasing your business network. 

Despite the rise of the internet, trade shows still have their place, and the value of trade shows can now be seen at smaller and more targetted events.

Trade shows are a great way to gather contact information from potential business leads, so it’s important to be able to demonstrate that you’re a company that isn’t just a great resource, but also values the privacy of contacts when handling their information.

Here are a few tips to get the best chance for generating leads.

Booth design

Arrange your tables so that attendees are drawn into your space, and are encouraged to stay to engage with media advertising your products or services.

Keep your booth animated and focused

Make sure your staff are energetic and enthusiastic. Don’t allow them to sit around and use phones – they’ll create the wrong impression and could result in a missed opportunity. Remove any chairs from your booth if you have to.

Introduce games and prizes

Gamifying the attendees’ experience will hold their interest and keep them at your booth for longer. Not only are games entertaining, but if the prizes are enticing, you’ll be more likely to gather contact information.

Create a record of your visitors for follow-up

With scanning technology that comes with digital visitors staff signing in book software, such as is offered by vendors like, it’s easy to scan your visitors’ badges instead of asking them to leave their details, to let them focus on what products or services your business has to offer them.

Provide some great giveaway offers.

A free gift is a great way to attract visitors to your booth. Choose promotional items such as t-shirts, mugs or pens, and make sure they’re of a good quality, and make sure they carry your logo and contact information.

Provide a sparkling presentation

Demonstrate your credibility in your field by giving regular presentations at set times. Make sure your sessions are interactive and engaging so that they create a lasting impact.

Most of all, don’t be afraid of stepping forward to introduce yourself and shake hands with people. Talk to them to find out what your business can do for them, and build up those contacts and leads.


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